As the unfortunate COVID-19 pandemic hampers digital marketing for businesses, it’s still not the end of the road. There are ways where businesses can maintain their consistency through good digital marketing strategies without going under.
Those online marketing steps will prove beneficial to small or mid-sized businesses or they could seek the help of an outsource digital marketing agency, digital marketing company, performance marketers, etc. for much better efficiency.
The following are prudent steps that will help you with digital marketing services to prepare yourself better:
1. Time to Evaluate Your Marketing Assets
Your digital marketing inventory or assets (photos, videos, print and digital ads, blogs, email campaigns, signage, printed/e-brochures, presentations, etc.) can be repurposed in this crisis time for other channels or with a different Call to Action. All you have to do is perform a critical evaluation and choose the best ones. Another aspect would be to revamp your messages for your target audience in an inspiring and appealing manner. By doing so your prospects will look, think, and act better due to your newly established connection.
2. A Good Digital Marketing Strategy Always Works
Come up with strategic digital media marketing plans so that you do not lose your prospects. Craft an action plan that makes your business always active even in times like these, and in the back of your consumers’ minds. This will ensure you attain an edge over your competition, even after the crisis is done.
3. Strengthen Your Digital Media Marketing
After taking a short pause to think everything over, get back on with your marketing strategy with digital media. These marketing plans and campaigns will provide you a better advantage with its quick, affordable, and efficient aspects, over others. The other ones are email and social media campaigns which only costs a fraction compared to print or TV ad campaigns.
4. Reevaluate Your Website
Reevaluate all the elements that your website lacks thoroughly and update/ fix content that needs it. Also, refer to your competitor websites for their online marketing strategy and find out whether your website needs more content or visual elements. The ultimate would be to consider whether you need a new website rather than working on the current one. So make use of this valuable time to slingshot your business towards the next phase.
5. Be Active on Your Social Media Accounts
Your online marketing business is always the best in social media. Maintaining idle in these platforms won’t do you any good and if you’re on tight budgets, you could seek the help of an outsource digital marketing company providing the best and affordable digital marketing services. All your posts, blogs, recorded videos, etc. will be great for Search Engine Optimization (SEO) and other purposes for your better online visibility. Try recording and posting customer or employee interaction videos about anything related to your business using video conferencing platforms. These videos will be great assets for your social media accounts in the future.
6. Analyze Your Sales/Lead Data
Conduct an in-depth analysis of this primary data. It will help you understand more about your customers, or prospects that passed you over for other business firms. Also, analyze the current trends happening around (both online and offline), and think about how you can strategize new ways to be in line with it.
7. Refine Your Online Review Process
This will be a great time to refine your process of answering online reviews. What you can do is to create concerned template responses for your consumers. For this, you can train your employee(s) with tools that will help them with review alerts and in its monitoring. The training should also make them capable of responding to critical reviews or escalation of legitimate issues for the right customer.
8. If possible, complete Your Brand Shoots
If everything is favorable, now might be the time to complete your brand’s photo and/or video shoots. Photographers are currently low or don’t have projects, so the overall quote for the shoot will be good. Plus, you will also be helping them with new projects during this crisis.
9. Work out the Customer Outreach Strategy
Reaching out to your customers is good during this pandemic through email, social media, SMS (text messaging), etc. This strategy will strengthen your existing customer relationships and communication factors. And if you are regular with such a strategy, maintain it consistently without any drop. Make sure you don’t communicate with them with crisis-related promotions but a means of social connection, reassurance, tangible assistance, or something helpful.
10. Fortify Your Online Marketing Business into a Team Effort
Use this crisis time to video conference with your teams and fortify your marketing processes. Choose people from different backgrounds and positions, and keep brainstorming new ideas. BY doing so you are opening yourself to new operating procedures and other valuable modifications. You can also consider talking to an outside digital marketing agency or digital marketing company for you to get a fresh and expert perspective. This will contribute better to your operations, and will help you achieve big in the long-run.
So make sure you consider these performance marketer tips in this crisis time with a proactive approach, which will groom your company to be top-notch when everything subsides.