A website enchants the competency of composing a significant impact on your business either in a positive or an adverse way. Most of the organizations face a pitfall in developing a user-friendly and striking website for their business. Hence, outsourcing the web development service to a globally recognized offshore web development company has gained a huge prominence.
According to research, it has been proved that it takes approximately 50 milliseconds for a customer to decide whether should stay on a webpage.
“The first impression is the last impression”
A higher bounce rate implies that a large number of visitors are visiting your website but they tend to leave immediately. And in such an instance, a professional web design and development company can ease your process through the commendable website development services.
An inappropriately designed website can cause multiple adverse effects for your business in the long run.
A website can have the following impacts on your business functioning.
- Boosting your credibility
- Helping you to easily compete against your competitors
- Creating enhanced visibility of your website on a search engine
Traditionally, clients used to ask for the business cards or the physical address of your business. But the trend has changed. Today, the potential customers or clients directly ask for your online address, i.e.; a website.
Precisely, a well-designed and developed website can enhance the sales of an organization.
7 ways to create the best impression through website development.
1.Highlighting vital information – A website is considered to be an effective tool for handling the various customer queries with the presentation of essential content/information. They can easily search for the information that they require with ease. Even the display of factual information can increase the scope of sales.According to a study conducted, most of the visitors examine a website in ‘F’ shape and they flip the pages instantly after a quick scan. A perfect website development service places significant content in the center of the website with the appropriate highlights.
2.Generate leads – A website should have a charismatic potential to attract numerous visitors and generate a successful range of leads. With the maximization of lead generation, you can also build up the prospect list. Outsourcing the website development service to a world-recognized web design and development company can help you with the accomplishment of goals such as lead generation and increased sales within a short time. A great business website can work in favor of your business growth at any time of the day.
3.Stronger web presence – Irrespective of whether you have a physical office address or a home-based business, it is essential to have a stronger web presence by having a website. A website will help you to understand the taste of your target audience and your business positioning in the global digital market. You can expand your revenue by maximizing your business reach through the website development. In case you run a home-based business, it is mandatory for you to possess an extraordinary website.
4.Call-to-action – It is a rare possibility of converting a visitor into a valuable customer just with the support of one web page. To combat this, you can provide links on the home page or a landing page which can redirect your visitors to the other useful webpages on your website. If you want to generate a link to a specific blog or an article, the option of ‘call-to-action’ would be highly effective.
5.About the brand and cost – According to a study, an approximate of 52% of the visitors want to see the ‘Homepage’ or the ‘About Us’ section of the website in the beginning. One of the effective ways of highlighting your brand is to define the value proposition.
“Value proposition is defined as a statement that will explain to your customers about what you offer and why one should avail it”
The cost or the rate card section also has the ability to create a positive and long-lasting impression. It answers questions such as what is the rate of a specific product or service offered by your business. Ensure that your website handles an ‘online chat’ facility wherein the visitors can directly contact you to understand about the pricing policies.
6.Eliminate in-your-face design – You need to eliminate certain frustrating elements from your website such as:
- Instant pop-ups – Though pop-ups can be beneficial for your website, make sure that they are not the first thing that a visitor sees.
- Interstitials – On certain websites, you can see that the customer might be redirected to some other webpage before they even click a content. This notion is generally infuriating and puzzling.
7.Keep your website clean – Always remember that your visitors will stay longer on your web pages if the website is clear, clean, simple, and attractive. A website with a huge white space is considered to be more effective than a website which is covered up with too much content and images.
Before you outsource the website development service, make sure to conduct a brief analysis of your visitor’s expectation and who are your target audiences. You should constantly strive hard to update your web design and development, to improve the convincing power among the customers.